Feature: MjBiz Daily “From stoner chic to runway ready, cannabis couture is smokin’ hot”

Excerpt:

“Offering apparel is much more than gaining name recognition.

It’s a way for cannabis companies to protect the brands they’ve created, said attorney Brandon Dorsky, who specializes in intellectual property.

“Being engaged in the sale of something lawful and getting typical brand protections – trademark rights – gives you some control over its use,” said Dorsky, who also founded the California-based edibles brand Fruit Slabs.”