Fruit Slabs, a pioneering edibles brand in the cannabis industry, has taken the market by storm with its innovative concept - Frushi™. Frushi™ is the beautiful intersection that happens when fruit-fancying vegan palettes desire a sushi experience.   Frushi is a unique blend of sushi, where fruit replaces the fish, and the company's staple fruit leather serves as the nori, offering a delicious, engaging, and creative alternative to traditional brand activations.  With a focus on promoting their use of natural ingredients and sustainable practices, Frushi by Fruit Slabs has captured the attention of consumers seeking a healthier way to enjoy cannabis.

Overview of MJ Biz Con - a renowned cannabis industry event

MJ Biz Con is one of the most highly anticipated events in the cannabis industry, attracting professionals, entrepreneurs, and enthusiasts from around the globe. This annual conference in Las Vegas, Nevada provides a platform for industry leaders, like Fruit Slabs and 40 Tons, to showcase their latest innovations, network, and discuss the future of the cannabis market. With its vibrant atmosphere and diverse range of exhibitors, MJ Biz Con serves as the perfect stage for companies like Fruit Slabs to showcase their groundbreaking concepts.

The groundbreaking partnership between Fruit Slabs and 40 Tons Brand

In a move that surprised the industry, Fruit Slabs announced a groundbreaking partnership with 40 Tons Brand, a renowned social impact CPG brand.  This strategic collaboration aimed to bring together the expertise and resources of both companies to further enhance awareness of both 40 Tons’ social impact movement and the Frushi™ by Fruit Slabs concept. By joining forces, Fruit Slabs and 40 Tons Brand sought to solidify their positions as leaders in the cannabis industry and create a unique experience for cannabis entrepreneurs and consumers. To highlight the hypocrisy of people still being in prison for cannabis crimes, Fruit Slabs made a special non-infused flavor collaboration aptly named Spicy Mango Hooch "SMH" which was a nod to the term for prison booze, but also a reference to SMH or "Shaking My Head" because everyone should be shaking their heads over the fact that there are still people in prison for a plant. 

How the Frushi™ concept was received at MJ Biz Con

The Frushi™ concept introduced by Fruit Slabs at MJ Biz Con received an overwhelmingly positive response from attendees.  Visitors to Cell Block 40 in the Joint Bar and Lounge were treated to a variety of Frushi™ samples and had the opportunity to learn more about the innovative production processes of Fruit Slabs. The excitement and buzz surrounding Frushi™ were palpable, further solidifying Fruit Slabs’ position as an innovative game-changer in experiential marketing within the cannabis industry.

Benefits of the partnership for both Fruit Slabs and 40 Tons Brand

The partnership between Fruit Slabs and 40 Tons Brand brought numerous benefits to both companies.  Fruit Slabs gained access to 40 Tons Brand's extensive network and marketing expertise, allowing Slabs to reach a wider audience and expand their customer base. On the other hand, the 40 Tons Brand benefited from the unique and innovative Frushi™ concept, and the support of aligning their brand with a groundbreaking product, Fruit Slabs, and its executive team of Brandon Dorsky and Maggie Wilson. The collaboration enabled both companies to leverage each other's strengths, resulting in a mutually beneficial collaboration. 

Coverage and buzz generated by the partnership on social media and industry publications

The partnership between Fruit Slabs and 40 Tons Brand generated significant coverage and buzz on social media platforms and industry publications, including but not limited to Respect My Region, Sensi, and other industry publications. Cannabis enthusiasts and industry professionals alike were captivated by the Frushi™ concept and the innovative collaboration between the two companies. The partnership was widely shared and discussed, amplifying the reach and visibility of both Fruit Slabs and 40 Tons Brand. 

The impact of the partnership on Fruit Slabs' brand image and market positioning

The partnership with 40 Tons Brand had a profound impact on Fruit Slabs' brand image and market positioning. Fruit Slabs, already known for its commitment to quality and innovation, was able to further solidify its reputation as a leader within, and supporter of, the cannabis industry. The partnership showcased Fruit Slabs’ ability to think outside the box and successfully implement field marketing that resonates with consumers. Moreover, the association with the 40 Tons Brand elevated Fruit Slabs' brand image, positioning them as a company not to be forgotten or ignored in the industry. This newfound recognition and credibility opened doors to new opportunities and collaborations for Fruit Slabs.

Lessons learned from the partnership and its implications for future collaborations

The partnership between Fruit Slabs and 40 Tons Brand provided valuable lessons for both companies and the industry as a whole. It highlighted the power of collaboration and the innovation potential that arises when companies with complementary strengths and strong brand identities join forces. The success of the partnership demonstrated the importance of staying ahead of the curve and constantly pushing boundaries in a rapidly evolving industry. Moving forward, Fruit Slabs and other companies in the cannabis industry will likely seek out strategic partnerships to drive innovation and solidify their positions in the market.

Fruit Slabs' successful solidification of their game-changing Frushi™ concept at MJ Biz Con through their partnership with 40 Tons Brand.

In conclusion, Fruit Slabs' partnership with 40 Tons Brand at MJ Biz Con solidified their game-changing Frushi™ concept and Spicy Mango Hooch collaboration and propelled them to new heights in the cannabis industry. The innovative combination of fruit and sushi, coupled with the resources and expertise of the 40 Tons Brand, garnered significant attention and praise. The partnership not only benefited both companies involved but also demonstrated the power of collaboration in driving innovation in cannabis marketing. Fruit Slabs' success in aligning with the 40 Tons Brand serves as an inspiration for other companies looking to make a lasting impact in the cannabis industry. 

If you believe no one should be in prison for cannabis, support this ground-breaking collaboration by booking Frushi™ at your next event and experience the delights of Spicy Mango Hooch and the future of cannabis edibles.